The Challenge

In 2022, Azusa Pacific University's Honors College requested a new General Information Booklet. This GIB needed to both reflect the new values and brand of the Honors College while remaining consistent with the overall university identity.

Concept

The Honors College had undergone substantial changes and growth in its curriculum, student body, and faculty since its inception in 2014. To reflect that shift, the new GIB needed to show off the diversity of its students and their backgrounds while suggesting the antique, elegant aesthetic of the literature they read.

We began the process with photoshoots with both film and digital photography—modern meeting classical.

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Development

The new GIB now showed students in casual-wear, rather than the formal attire in previous Honors marketing material. We use bright colors, sharp angles, and an unusual flap die cut for a product prospective students would want to keep—complete with blank grid pages in the back for their own use.

Results

Published & designed for over 10,000 students, parents, alumni, counselors, strategic partners, recommenders, and donors

Publication helped maintain a 95.65% retention rate, & increasing enrollment by 25% and students of color by 20% in two admission cycles

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Layout, Design, and Creative Direction for Azusa Pacific University's Honors College General Information Booklet.

LEAD DESIGNER Caedon Spilman

PHOTGRAPHY APU UGA & Caedon Spilman

LEAD EDITOR Curtis Isozaki

ART DIRECTION Rachel White

PRINT REVIEW Tim Meyers

BRAND CONTINUITY Jason Cunningham